Case Study · Brand & UI Design · 2024

Marigold

Bloom

End-to-end brand and UI system for a botanical skincare brand. Visual identity, e-commerce landing page, and Instagram content system — warm earthy tones, serif typography, and a ritual-driven narrative translated consistently from web to social.

Figma · Blender · Brand Systems · UI Design · Social Media

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Brand Identity

Logo system, serif + script pairing, warm botanical color language, custom iconography

Landing Page

Full e-commerce UI — hero, product grid, ingredients section, ritual steps, testimonial, brand story

Social Media

Instagram grid system, brand mission doc, visual direction guide, and content tile set

3D Rendering

Product packaging renders — serum, cream jar, and cleanser tube — in warm natural-light style

Web design

Landing page

Full e-commerce UI — botanical hero with product photography, featured collection grid, ingredients section, ritual steps, customer testimonial, brand story, and newsletter signup.

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Brand system

Rooted in values.

✦

Botanical

Every formula grounded in plant-derived ingredients.

✦

Gentle

Designed for sensitive skin and everyday rituals.

✦

Effective

Science-backed botanicals, not just aesthetics.

✦

Made for you

Small-batch, ethically sourced, sustainable packaging.

Your daily ritual

Simple steps. Radiant results.

Cleanse

Remove impurities without stripping.

Hydrate

Restore moisture and prepare skin.

Restore

Nourish with potent botanical actives.

Protect

Shield and support all day long.

Social media & identity

Brand in every touchpoint.

Brand mission, visual direction guide, Instagram profile and content grid — six tile variants covering product, testimonial, ingredient education, and new arrival. The warm earthy palette and serif typography stay locked across every format.

See the full system

Rooted in care.

Inspired by nature.

Open in Figma →