Case Study · Brand & UI Design · 2024

NEXTSTEP

Full brand and UI system for a 3D-printed custom footwear brand. Visual identity, e-commerce landing page, email newsletter, and social media pitch — built around a high-contrast dark aesthetic with neon green accents and a customization-first UX.

Figma · Blender · Brand Systems · UI Design · Marketing

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Brand Identity

Logo system, type scale, neon-on-black color language, iconography

Landing Page

Full e-commerce UI — hero, product grid, customizer flow, process section, waitlist CTA

Email Newsletter

Marketing email with problem / solution narrative and product feature breakdown

Social Media Pitch

PAC framework doc (Problem → Agitation → Solution) with process flow and campaign visuals

3D Rendering

Shoe renders in Blender — multiple colorways, floating product hero, exploded-sole view

Brand Film

Horizontal brand video produced in Canva, uploaded to Vimeo

Brand film

Step into motion.

Horizontal brand film — produced in Canva, hosted on Vimeo

Web design

Landing page

Full e-commerce UI — hero with 3D-rendered product, product grid with colorways, interactive customizer (Color → Material → Fit), feature breakdown, lifestyle gallery, process steps, and waitlist CTA.

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Email marketing

Marketing email built on the problem / solution framework — opens with a bold hero, contrasts generic footwear against NextStep, and closes with a direct CTA. Locked to the same dark design system as the site.

Social media & campaign

The pitch.

PAC framework campaign doc — Problem, Agitation, Solution — paired with phone mockups showing the brand in-feed and a process flow from concept to delivery. Built as a social pitch and brand onboarding asset in one.

How it was built

Process

Concept

Defined the brand proposition: 3D-printed custom footwear at the intersection of performance and identity. Chose a high-contrast dark system with neon green to signal tech and energy without falling into generic sportswear tropes.

Modeling

Built product renders in Blender — floating hero shots, colorway variants (neon/black, yellow/purple, mono grey), and an exploded-sole cross-section showing the TPU structure for the features section.

3D Printing

Designed the customizer UX flow: Color → Material → Fit, with live price update and add-to-cart. Translated the physical build logic into a UI that mirrors the product's own production steps.

Delivery

Produced the full marketing suite: landing page, email sequence, and social pitch doc — all locked to the same design language so the brand reads consistently across every touchpoint.

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FIGMA

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