Vera
ActiveThe conversational interface for navigating products, portfolios, and ideas.
Launch VeraEvery product begins as a conversation. Somewhere between the first sketch and the first customer, that conversation gets translated into specifications, tickets, meetings, revisions, and handoffs. Every translation changes the idea. I built my practice to remove those translations.
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I run a lightweight product studio built to move from intention to working product without the overhead of a traditional team.
Strategy, design, engineering, AI, and deployment are usually treated as separate stages. I work across them as one continuous system, so decisions can stay connected from the first idea to the product in people's hands.
Every decision should reinforce the original problem instead of diluting it through disconnected handoffs.
Strategy, design, engineering, AI, and business decisions evolve together instead of being separated into isolated phases.
Launching is not the end. Every product generates evidence that informs what comes next.
Different industries. One continuous design practice.
The projects below explore a common objective: reducing the distance between an idea and the people it hopes to reach.
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Virtual Portfolio Hub
Every client project solves a specific problem.
The work below explores broader questions.
Some experiments become products. Some become research. Some become entirely new ways of thinking about design.
The conversational interface for navigating products, portfolios, and ideas.
Launch VeraAn ontology-driven system for investigating market positioning through layered reasoning.
An AI-assisted environment for designing, testing, and deploying smart contract systems.
Inquiry
Every product begins as an idea. The difficult part isn't building it. It's understanding what it wants to become. Whether you're exploring a new venture, improving an existing product, or trying to make sense of a complex problem, I'd be happy to think it through with you. Sometimes the outcome is a website. Sometimes it's a prototype. Sometimes it's realizing you don't need to build what you thought you needed. Every conversation starts somewhere.
raigoza.david.j@gmail.com
Writing
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Lápiz de Acero
Recognized for excellence across national design and product craftsmanship in Colombia.
Capital Semilla
Recognized for venture innovation and entrepreneurial excellence by the City of Medellín.